HOW TO CHOOSE YOUR ONLINE CASINO
If you require more detailed information on casinos, you should read my comprehensive reviews of each casino.
Although my reviews are tailor-written for UK casino players, there isn’t usually a one size fits all for online casinos.
UK Players have preferences for different types of games. For example, if you are a slots player, you are likely to prefer different casinos to a tables game player.
Progressive jackpots are popular these days because of the potential to win life-changing sums of money. Interestingly, Mansion and BGO casinos seem to be a good fit for both progressive slots and table games players.
A high roller might prefer a cashback offer to a standard welcome bonus. There are 2 main reasons for this. Firstly, most cashback offers give players more freedom with stake size. Secondly, cashback offers give more freedom to choose which games they want to play. If that’s you, you might be interested in Rizk Casino and NoBonus Casinos.
Perhaps you like extravagant VIP programs. Us Brits like to enjoy ourselves when we have the funds to do so. Therefore, if you are looking for the VIP treatment, you will be looking at specific casinos, such as Genesis and Mr Green.
HOW WE REVIEW ONLINE CASINOS
Researching a real money casino boils down to 3 main variables:
1. Value for Money (eg Bonuses, RTP%, Promotions)
3. Enjoyment of the Casino Games
Let's look at these in detail.
1. VALUE FOR MONEY
We want players, who follow our recommendations, to obtain value for money from their choice of casino. While most people think of value for money in terms of Welcome Bonuses, there are many other factors that we take into consideration. However, let’s start by talking about casino Welcome Bonuses.
We analyse the real value of Welcome Bonuses by looking at the wagering requirements. In addition, we look at games that are excluded or have a reduced contribution, when you are playing through your Welcome Bonus.
The bonus wagering requirements are one important factor that determines the value the casinos are giving the player when they make their first deposit.
These days, the best wagering requirements that you are likely to find online are 35x B.
Excluded and Reduced Weighted Games
You don’t want to see too many excluded slot games. Most casinos exclude some slots when players are playing through there bonus. They might also have a different weighting for some slots. For example, the casino may state that slots contribute 100% towards your wagering requirements. Then, they will list some slots that contribute 50% or 75%.
These will usually be slots that have high return to player percentages (RTP%) or they may be high variance slots.
It’s standard for online casinos to exclude some slots or reduce the contribution of some slots during playthrough. However, some online casinos go overboard on this.
For other games, such as roulette and blackjack, online casinos vary immensely in how much these games contribute towards your wagering requirements.
For this reason, we have created separate ranking lists for each type of casino game.
The potential value of promotions should not be underestimated. There are 2 types of casino promotions. Both types may seem fun and exciting.
There are promotions that don’t give anything of value back to the player.
These promotions are simply an innovative way of the casino increasing player excitement levels. Often, there will be a small entry fee to a promotion and the prizes will be relatively large. Only a very small number of players will win a prize. There is nothing wrong with a casino hosting such promotions since they do increase players' enjoyment.
However, we also want to see some value for money promotions.
Value for Money Promotions
A value for money promotion gives something of value back to the player.
Such promotions would include loyalty points systems where you can redeem your loyalty points for anything ranging from free spins to iphones, Rolex watches and luxurious holidays.
Another type of value for money promotion are casinos that have a progress bar that fills up as you play your favourite games. Once the progress bar is filled, you get some type of reward.
These are the best examples of value for money promotions because you are simply playing as you normally would to obtain your rewards.
Other value for money promotions may include regular deposit bonuses. These will usually have a wagering requirement. The wagering requirement will be set up, such that the odds are that, the casino will profit overall. However, the casino is giving something back. The casino will make less profit when you have a bonus in play compared to when you don’t.
Promotions that give value back to the player are essential for your bottom line.
2. SECURITY AND TRUST
You can’t relax and enjoy your games, if you are worried about getting paid out. Therefore, we place security at the top of the list of casino must-haves.
SAFE DEPOSIT AND WITHDRAWAL SYSTEM
Most online casino use up to date SSL encryption technology for transaction security. However, this should be checked before signing up to an online casino. Most players want a fast withdrawal system as well.
UK GAMBLING COMMISSION LICENSE
As this is a website for UK players, we make sure that all of the casinos that we recommend are licensed by the UK Gambling Commission. This is essential for the protection of UK players. If you have a dispute with a casino, you can complain to the casino itself. If you don’t obtain a satisfactory response, you can take your complaint to the UK Gambling Commission.
We prefer all casinos to have the eCogra seal or have eCogra as their Alternative Dispute Entity. This provides players with another line of complaint.
CHECK ONLINE FOR COMPLAINTS
We look at all the websites where complaints against casinos are logged. However, we go the extra mile and read the complaints on Trustpilot. This is an independent website and reviews on these websites should be from players, who play at particular real money online casinos.
It’s not as easy as counting the number of stars at Trustpilot – at least, not for online casinos. There are a lot of 5 star reviews that I am suspicious of. They will usually be written by someone, who has only ever written one review and the comment will be just one line long. There are also 1 star reviews that I am suspicious of. When a new casino brand comes online, the competitors may write bad reviews. Therefore, I examine these reviews with a detailed eye.
At the end of the day, you don't want to be going through the hassle of casino complaints procedures.
It's important to be thorough when checking the security and trust.
3. ENJOY YOUR GAMES
At the end of the day, most players are in the casino to enjoy themselves.
You want to see a lot of games. You want to see your personal favourite games and you also want the software to run smoothly.
Customer support should be fast and efficient. You don’t want to be hanging around waiting for your questions to be answered.
Innovative promotions make the games more fun as well.
Convenience is important. For example, in 2019, you should really expect an online casino to be able to deliver games to multiple devices, such as mobiles.
Once you have chosen your casino, you are ready to enjoy your games and hopefully, make some money!
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